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Game Forum / PlayStation / PlayStation / December 2008

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Economic Downturn Hits Sony Hard:  8,000 jobs to be cut,  $1.1     billion in costs to be slashed

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parallax-scroll - 09 Dec 2008 08:19 GMT
TOKYO, Dec 9 (Reuters) - Japanese electronics maker Sony Corp said it
will cut 8,000 jobs, scale back investments and pull out of
unprofitable businesses as part of restructuring efforts to shave 100
billion yen ($1.1 billion) in costs.

http://www.reuters.com/article/marketsNews/idUSTFA00309420081209

I wouldn't be surprised if PS3 selling as badly as it is, combined
with the deep recession we're just starting to go into (it will get
much worse) spells the end of the PlayStation era by 2009 or 2010.

The game industry might be left to Nintendo and Microsoft.
The alMIGHTY N - 09 Dec 2008 17:10 GMT
> TOKYO, Dec 9 (Reuters) - Japanese electronics maker Sony Corp said it
> will cut 8,000 jobs, scale back investments and pull out of
[quoted text clipped - 8 lines]
>
> The game industry might be left to Nintendo and Microsoft.

Sony is not going to pull out of the video game console business
because of one less-than-stellar generation, especially considering
how dominant they were in the previous two.

As long as they're not overly ambitious next time like they were this
time, they will be in better shape. They can still use some variant of
the Cell and the Blu-Ray technology because by, say, 2010, more
developers will be comfortable with the Cell technology and Sony won't
have the same cost issues associated with Blu-Ray's launch.

I think it's very clear that there won't be any overly dominant video
game console manufacturer at least through the next generation as the
number of platform exclusives is dwindling in favor of cross-platform
releases.
Doug Jacobs - 09 Dec 2008 23:57 GMT
In alt.games.video.sony-playstation2 The alMIGHTY N <natlee75@yahoo.com> wrote:
> I think it's very clear that there won't be any overly dominant video
> game console manufacturer at least through the next generation as the
> number of platform exclusives is dwindling in favor of cross-platform
> releases.

If that's true, however, then that means what few exclusives do exist will
be all that more important.  It also means that the console with the best
first party developers will have the edge, and right now that's arguably
Nintendo...

It also means that other factors will become more important in deciding
which console to buy.  This would include things like online services,
additional features like the PS3 and 360's streaming abilities, and
overall price.  I hope Sony has learned that the public is just not going
to be interested in a $500-600 console on launch day, no matter how nifty
looking blu-ray movies are.

Sony has lost a number of exclusive titles this time around, and it'll be
interesting if they can manage to bring some of those titles back, or at
least make them cross-platform.

Signature

It's not broken.  It's...advanced.

Wolfing - 10 Dec 2008 14:18 GMT
> In alt.games.video.sony-playstation2 The alMIGHTY N <natle...@yahoo.com> wrote:
>
[quoted text clipped - 20 lines]
>
> --
I guess that's why they couldn't pay SE to release DQ10 for the PS3
The Almighty N (Blig, Creamy and Jonah's owner) - 10 Dec 2008 18:25 GMT
> In alt.games.video.sony-playstation2 The alMIGHTY N <natle...@yahoo.com> wrote:
>
[quoted text clipped - 5 lines]
> If that's true, however, then that means what few exclusives do exist will
> be all that more important.

That depends on whether those exclusives are good enough to sway
consumers to a console by themselves or with just one or two other
exclusives. If in the next generation we only see 2 or 3 exclusive
franchises for the Xbox and the same for the Playstation, their
importance may actually dwindle as they could potentially only be
attractive to the diehard loyalists.

> It also means that the console with the best
> first party developers will have the edge, and right now that's arguably
> Nintendo...

I strongly disagree with this. Microsoft clearly has the weakest first
party development of all 3 systems and software sales are through the
roof. Nintendo has run away with hardware sales but clearly Microsoft
customers are buying more games with their systems.

Arguments can be made for the advantages of both scenarios.

On the other hand, Sony has very strong first party development as
well but the cost of the hardware is prohibitive so many gamers don't
get to experience the fruits of that labor. First party development
itself is not necessarily an advantage.

> It also means that other factors will become more important in deciding
> which console to buy.  This would include things like online services,
> additional features like the PS3 and 360's streaming abilities, and
> overall price.  I hope Sony has learned that the public is just not going
> to be interested in a $500-600 console on launch day, no matter how nifty
> looking blu-ray movies are.

Sony won't need to slap that kind of a price tag on their next
console. All that overhead came from the Cell and Blu-Ray
technologies. By the time the next console comes around, this will be
old tech. While the components may be updated from today's versions,
Sony won't have to deal with the same initial "startup" costs anymore.

I think that while Sony will have an uphill battle to win back gamers
disenfranchised by their poor decisions during this generation, they
ultimately will fare a lot better next time around than they did this
time around.

Sony isn't going anywhere, much to Jonah and Air Raid's chagrin.

> Sony has lost a number of exclusive titles this time around, and it'll be
> interesting if they can manage to bring some of those titles back, or at
> least make them cross-platform.

Why would they need to make them cross-platform when they already are?
Doug Jacobs - 09 Dec 2008 17:18 GMT
In alt.games.video.sony-playstation2 parallax-scroll <parallaxscroll@gmail.com> wrote:
> TOKYO, Dec 9 (Reuters) - Japanese electronics maker Sony Corp said it
> will cut 8,000 jobs, scale back investments and pull out of
[quoted text clipped - 8 lines]
>
> The game industry might be left to Nintendo and Microsoft.

The article I read also said Sony would be raising prices on some of its
electronics.  Now, I can understand needing to make more money from each
sale, but with a recession on, demand is going to be DOWN.  That is not
the time you RAISE prices.

Even then, what prices are they going to raise?  Does this mean no price
drops for the PS3 in the spring?  Higher prices for the 2009 models of TV
and other A/V equipment?  Even higher, over-priced VAIOs?

Signature

It's not broken.  It's...advanced.

The alMIGHTY N - 09 Dec 2008 18:40 GMT
> In alt.games.video.sony-playstation2 parallax-scroll <parallaxscr...@gmail.com> wrote:
>
[quoted text clipped - 15 lines]
> sale, but with a recession on, demand is going to be DOWN.  That is not
> the time you RAISE prices.

The chicken and rice lady on the street outside my office raised her
price from $3.50 to $4.00. :-P

> Even then, what prices are they going to raise?  Does this mean no price
> drops for the PS3 in the spring?  Higher prices for the 2009 models of TV
> and other A/V equipment?  Even higher, over-priced VAIOs?

Perhaps Sony will raise prices on its higher end equipment, but I
can't see them raising the price on the Playstation 3. I don't think a
console has EVER gone up in retail price.
Doug Jacobs - 09 Dec 2008 23:11 GMT
In alt.games.video.sony-playstation2 The alMIGHTY N <natlee75@yahoo.com> wrote:
>> Even then, what prices are they going to raise? ?Does this mean no price
>> drops for the PS3 in the spring? ?Higher prices for the 2009 models of TV
[quoted text clipped - 3 lines]
> can't see them raising the price on the Playstation 3. I don't think a
> console has EVER gone up in retail price.

I think that'd basically be the kiss of death, but you never know what
Sony will try.

There were rumors out of Sony Europe about a price drop this coming March
but if things aren't doing so well, I can totally see Sony doing something
like revving its hardware again and maybe bumping the 80GB to 100GB or so,
and keeping the price at $400.  Meanwhile, Sony could throw in an extra
PSN download or something and keep the 160GB PS3 at $500.  So, it's
technically a "price drop" just without the whole spending less money
thing but you'll be getting more with your money.

Signature

It's not broken.  It's...advanced.

The Almighty N (Blig, Creamy and Jonah's owner) - 10 Dec 2008 18:26 GMT
> In alt.games.video.sony-playstation2 The alMIGHTY N <natle...@yahoo.com> wrote:
>
[quoted text clipped - 16 lines]
> technically a "price drop" just without the whole spending less money
> thing but you'll be getting more with your money.

A strategy that worked very well for them in the past...
The alMIGHTY N - 09 Dec 2008 20:35 GMT
> TOKYO, Dec 9 (Reuters) - Japanese electronics maker Sony Corp said it
> will cut 8,000 jobs, scale back investments and pull out of
[quoted text clipped - 8 lines]
>
> The game industry might be left to Nintendo and Microsoft.

Some interesting facts:

- Those 8,000 jobs are coming exclusively from their electronics arm.
The video game division is not affected.

- Those 8,000 jobs represent only 4% of the entire Sony workforce.

- There aren't even 8,000 people working on video games at Sony and
Nintendo combined.

http://news.vgchartz.com/news.php?id=2648
Brenden D. Chase - 10 Dec 2008 00:06 GMT
> TOKYO, Dec 9 (Reuters) - Japanese electronics maker Sony Corp said it
> will cut 8,000 jobs, scale back investments and pull out of
[quoted text clipped - 8 lines]
>
> The game industry might be left to Nintendo and Microsoft.

I think i'm going to puke
skidz - 10 Dec 2008 01:34 GMT
On 10 Dec, 00:06, "Brenden D. Chase"
<brenden.chaseREMOVET...@gmail.com> wrote:

> > TOKYO, Dec 9 (Reuters) - Japanese electronics maker Sony Corp said it
> > will cut 8,000 jobs, scale back investments and pull out of
[quoted text clipped - 10 lines]
>
> I think i'm going to puke

I been puking since sony entered the gaming market with the PS1,
before then it was Nintendo, Sega et al, no Sony consoles....

skidz
Brenden D. Chase - 10 Dec 2008 02:26 GMT
> On 10 Dec, 00:06, "Brenden D. Chase"
> <brenden.chaseREMOVET...@gmail.com> wrote:
[quoted text clipped - 18 lines]
>
> skidz

oh ROFL
Blig Merk - 10 Dec 2008 02:44 GMT
Hey idiot, if you had read the article instead of just witlessly
linking it, you would have seen Sony is laying off 8000 people OVER 2
YEARS until 2010 and those are from Sony Electronics manufacturing,
not Sony Computer Entertainment. Sony Electronics has over 185000 and
laying off 8000 during times of economic downturns are nothing
unusual. That few of people over that long of a time means a lot of it
will be accomplished through attrition. The 10 factory closures are
also over a couple of years and amount to about 5 to 6 manufacturing
plants. There is no indication how large these factories are or what
products they produce or if they are just part factories that can be
outsourced cheaper. Go get an elementary school education before you
come back and show what an ignorant dickwad you are.

> TOKYO, Dec 9 (Reuters) - Japanese electronics maker Sony Corp said it
> will cut 8,000 jobs, scale back investments and pull out of
[quoted text clipped - 8 lines]
>
> The game industry might be left to Nintendo and Microsoft.
 
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