Microsoft and Pepsi planning massive Xbox 360 giveaway
Posted Apr 11, 2005, 1:04 PM ET by Peter Rojas
Related entries: Gaming, Home Entertainment

We can't divulge the source of this information (what else is new?), but we've
learned that Microsoft is going to be teaming up with Pepsi for a major
promotion this fall in which they'll be giving away over 9,000 Xbox 2/Xbox
360 consoles in the weeks ahead of the next-gen console's official release.
The contest will use an under-the-cap registration method (much like Pepsi
did before with those iTunes giveaways), and supposedly they'll be giving
away one console every ten minutes, 24 hours a day, for nine weeks straight.

http://www.engadget.com/entry/1234000230039724/