TOKYO (Reuters) - Nintendo Co Ltd  surpassed 10 trillion yen ($85
billion) in market value on Monday, joining Toyota Motor Corp  and
Mitsubishi UFJ Financial Group  as one of the bluest of Japanese blue-
chip stocks.

Toyota is the world's most valuable automaker and Mitsubishi UFJ is
Japan's largest bank.

Nintendo shares have soared more than fivefold over the past two
years, driven by blistering demand for the DS handheld player and the
Wii game console.

Shares in the videogame maker rose 4.6 percent to 70,800 yen as of
0434 GMT, bringing its market capitalization to 10.03 trillion yen, on
expectations the DS and Wii will lead rival game gear in the coming
year-end shopping season.

Although Nintendo's market cap is still less than half that of
Toyota's 23 trillion yen, it is 80 percent higher than that of rival
Sony Corp, whose total revenue is more than eight times as big as
Nintendo's.

Kyoto-based Nintendo offers easy-to-play but innovative games to
expand the game population beyond core gamers, who are often young
males, helping the Wii and DS outsell Sony's rival machines --
PlayStation 3 and PlayStation Portable.

http://www.reuters.com/article/businessNews/idUSTKB00289220071015